right outsourcing

Whether you are still considering outsourcing or you want to find a better way to deal with your outside suppliers, you need a process to avoid mistakes and misunderstandings. Add to that, a well-defined process can maximize your efficiency.

Step 1: Define Your Project

Sit with your in-house team to brainstorm your project into requirements and resources. List down what you expect and want from the outsource team. You need to define these:

  • State the specific deliverables that you need
  • State the specific deadline or your expected turnaround time
  • State your budget whether it is a specific amount or a price range if you are unsure of the average price
  • State what you can offer such as an old logo, your corporate colors, high-quality images, your mission statement, collected reviews from clients and even your company history.

Throwing a job to an expert without any details to offer can lead to a disaster. By knowing the details above, you can also choose the freelancer or Philippine outsourcing company that can best fit your needs.

Step 2: Setting Expectations

You need to set up your expectations based on your measurable goals and KPIs. This provides a clear working frame to both you and your freelancer our service provider. Keep it SMART (Specific, Measurable, Attainable, Relevant and Time-Bound).

Furthermore, you need to define what you really expect from the project e.g. simple data management or technical jobs such as outsourcing transcription service online. Great and fast service may be costly while cheap and great might take too long. Do not expect fast and cheap service with a great outcome. It simply does not exist.

Step 3: Find Your Expert

Now that you know what you want, it is time to look for the expert who can make it into reality. You can post the job in outsourcing platforms and then go through the applications that you will receive from freelancers. Choosing your expert must depend on the price, delivery time, portfolio and client satisfaction rating.

Step 4: Communicate and Monitor

From start the project, you have to be clear with your expectations. Fix the payment processes, follow up on progress, give constructive feedback, and always give an answer when the expert needs your insight or approval. This can make the project done faster.

Step 5: Evaluate

As soon as the work is done, sit with your team to evaluate the performance based on your set KPIs. Let your expert know your remarks.

If done well, do not forget to show your gratitude by leaving a good review.

history seo

SEO is one of the reasons on why people who are looking in the internet can search easily based on the ranking. Most of the times, websites that can be found in the higher rankings are suitably recommended by the system and trusted by them.


The History of Search Engine Optimization (SEO) can be hard way to know, because even the internet do not know on how it started and who really started it, because Search Engine Optimization is a result of an upgrading system, from a simple development of the search engine to more complicated search engine. In fact, search engines and the internet does not really comes up in the modern form. The first coined term of “Internet” didn’t exist until the 1974. As the internet evolved in the cyber world together with its internal roots. Developers are inspired to create a more organized roots for the search engine information.

While, the first search engine term arrived in the year 1990 as a school project in the McGill University to collect information and organized it, thus Archie emerged in which Mr. Bill Slawski president and founder of Search Engine Optimization (SEO) by the Sea, said that the Archie is the “best way to find information from the other servers around the internet at that time”, well based on what Mr. Slawski, Archie is a very helpful tool in looking information from other servers at that time, but in the modern times a lot of other system has already arrived in the scene. As cyber internet evolves as well as the search engine optimization, many researcher predicted that SEO first emerged in the year 1990 but many believe that it first emerged before 1990s.

Hence, the first pioneer of search engine optimization are more of a “money thinkers”. Just like in the year 1994 when Mr. Greg Boser, discovered the importance of search engine optimization (SEO) and make it as a business online platform to introduce his product in the online business world, his product is a protective foam equipment that helps fight fires. Later, in 1996 another platform was created by Christine Churchill the internet marketing after she discovering it, she later found out that it needs and extensive labor power and high maintenance to ensure the gaining out of it. Her friends and her husband created a software tools that reduces the hassle out of it, by creating software tools and sell it.

The history of SEO, can be hard to trace back in the past, but no matter how hard it can be traced, one thing that really matters is the importance of it in the future.

Aside from the history of SEO, one of the more important concern on SEO is about the monthly pricing for SEO services. Be sure to check on that one as well.


Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every small business. SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus to enhance their web index rankings.

In today’s aggressive market, SEO is more important than ever. Search engines serve millions from claiming clients for every day searching for answers to their question or solutions to their problems.

seo for business

First, SEO is good for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. Second, Website architecture is a critical component of SEO because it lays the path for search engines to crawl a site’s various pages.

If important sections of your website aren’t easy to find, a spider won’t crawl it and assumes it isn’t important. When web users type a query into the search bar and hit enter, Google instantaneously scans its index and returns what it deems to be the most relevant results. Rankings are determined by search algorithms that take many factors into consideration. Google uses over 200 signals to determine its rankings, and a simple way to categorize these signals is on-page and off-page.

The structure of your web site, blog or ecommerce store is very important both in terms of SEO but also for a great user experience. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way.

Henceforth, SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. In other words, SEO helps the engines figure out what each page is about, and how it may be useful for users.

Ultimate 5-Step Process to Do Outsourcing Right

Ultimate 5-Step Process to Do Outsourcing Right

  • by April Thompson
Whether you are still considering outsourcing or you want to find a better way...