Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every small business. SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus to enhance their web index rankings.
In today’s aggressive market, SEO is more important than ever. Search engines serve millions from claiming clients for every day searching for answers to their question or solutions to their problems.
First, SEO is good for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. Second, Website architecture is a critical component of SEO because it lays the path for search engines to crawl a site’s various pages.
If important sections of your website aren’t easy to find, a spider won’t crawl it and assumes it isn’t important. When web users type a query into the search bar and hit enter, Google instantaneously scans its index and returns what it deems to be the most relevant results. Rankings are determined by search algorithms that take many factors into consideration. Google uses over 200 signals to determine its rankings, and a simple way to categorize these signals is on-page and off-page.
The structure of your web site, blog or ecommerce store is very important both in terms of SEO but also for a great user experience. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way.
Henceforth, SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. In other words, SEO helps the engines figure out what each page is about, and how it may be useful for users.